The Full Story
Since we started working, our parents have always had one question: "What do you actually do?" It's hard to explain to anyone who hasn't worked in a TV newsroom what a producer actually does. Most people associate it with putting in money to produce a movie or a show. But that's not what we did. News neither pays nor has the time to produce large scale movies. News producers aren't skilled in any one specific domain.
Why The Evening People
As a news producer, you must write, cut, edit and "ROLL", all at the drop of a hat. While you caught prime-time debates in the comfort of your home, we were running around, getting yelled at, and breaking our backs to make sure our anchors and YOU were satisfied. News for us was not just a profession, but a way of life. It taught us to be nimble, creative, efficient and resourceful. Attributes that helped us in roles outside the newsroom, be it in content, live production, marketing and edtech.
If you are still wondering why the "Evening People", well, it's simply because we always had a lot of fun doing what we did, something the "Morning People" never did. "These evening people this and that" is always something we have to live with. So at the end of the day, it just stuck.
Outside the newsroom, we soon realised that everyone loves video but very few know how much effort goes into making them. Agencies are too expensive for small businesses or brands looking to create one-off content.
We'll be honest. We are cheaper than the agency quote you have with you. We are flexible, accommodative, reliable and easy on your wallet.
Why We Stand Out
Everyone who wants to make video content should be able to, regardless of their skill level, budget constraints and technical know-how. Bring us your dream sequence and we will bring it to life.